The Demographics of Sports Betting in Australia

Sports betting is legal in Australia has the answers. But what are the demographics of Australian sports bettors? We look at the legalities of sports betting, number of licensed bookmakers in Australia, and the population of sports bettors. These demographics will help you understand if sports betting in Australia is a good option for you.

Legality of sports betting in Australia

It is now possible to participate in online sports betting in Australia. However, some restrictions still apply. For example, live ‘in-play’ betting is illegal in Australia. Online betting is now legal if it is conducted through a licensed agency. The government’s aim is to regulate a growing industry.

There are several state-licensed sportsbooks in Australia. However, not all of them are licensed to offer online sports betting services. Various gambling laws apply, and sign up promotions are dependent on the state a bookmaker is licensed in. In addition, Australian laws do not allow bookmakers to advertise interactive gambling services without a license.

However, there are some notable exceptions to the Internet gambling ban in Australia. For example, “Click to Call” apps provide a way around the internet restriction. These apps allow you to bet using your voice instead of clicking buttons.

Number of licensed bookmakers in Australia

The online gambling industry in Australia is well-regulated, and leading online gambling companies sought regulatory approval before launching their online sports betting apps here. Today, 49 licensed bookmakers are present in the country. In addition, News Corp is expected to launch its own sports betting platform called BetR in the coming months, but it is not yet regulated.

Until the early 1930s, the only way to bet on horse races in Australia was through a licensed bookmaker. However, the invention of the radio and telephone made the market open to a large number of illegal bookmakers. As a result, sports betting became the most popular form of gambling in Australia. The Queensland Government Office collects statistics on all legal gambling in the country.

Number of sports bettors in Australia

A survey conducted among nearly 15,000 Australian sports fans looked at the attitudes and gambling behaviour of sports bettors. It found that the likelihood of betting on sports decreased with age, and that those with university degrees were less likely to place bets. Women were also less likely to place bets than men. However, the differences were not statistically significant.

The study found that sports bettors in Australia were more likely to be men than women. People with higher levels of education and a full-time job were also more likely to be high-risk sports bettors.

Demographics of sports bettors in Australia

The prevalence of sports betting in Australia is largely determined by age and gender. In the study, women were less likely than men to bet on sports events, while men were less likely to place sports bets than women. Furthermore, the prevalence of sports betting is associated with education, with men placing 6.2 times less sports bets than women with only a high school education.

The study’s authors compiled data from nearly 15,000 Australian adults to understand how people bet on sports. The data included age, gender, marital status, and income. The researchers also looked at the country of birth, educational attainment, employment status, and Aboriginal or Torres Strait Islander ethnicity.


Almost half a million Australian adults placed regular bets on sports in 2015. These people were mostly male (85%), between the ages of 18 and 49, and employed, and spent close to half of their average gambling outlay on sports betting. Furthermore, 41 per cent of these regular sports bettors reported gambling-related problems. Among these individuals, 41 per cent were suffering from moderate to severe gambling disorders.

Among the different methods used by sports bettors, online websites and mobile apps were the most popular. Personal computers, tablets, and wearable devices followed. In-play bettors were also able to access gambling sites via speaking over the telephone or using fixed betting terminals.